How much does a website cost?

Our plans start at £79/month for a professional, custom-built website. No upfront costs, you just pay monthly and can cancel anytime. We also offer Growth (£119/month) and Premium (£179/month) with additional features like booking systems and advanced SEO.

How long does it take to build a website?

One week. You tell us about your business in a 15-minute conversation, we design and build your site, and it goes live. All within a week.

Do I need to provide content for my website?

No. We handle the writing, design, images, and SEO. All we need is a 15-minute chat about your business so we understand what you do, who your customers are, and what makes you different.

What if I want to cancel my website subscription?

No contracts, no tie-ins. Cancel anytime with no fees. We believe our work should speak for itself.

Do you include SEO with your websites?

Yes. Every website we build includes on-page SEO as standard. That means proper meta tags, structured data, fast load times, mobile optimisation, and a sitemap submitted to Google. Our Growth and Premium plans include ongoing SEO work.

What areas do you cover for web design?

We work with businesses across the UK. We're based in Northampton but everything is done remotely, so your business can be anywhere. If you're a local business that needs a professional website, we can help.

Can I see examples of your web design work?

Yes. We have three demo sites showing exactly what we build. Each one is a fully designed, functional website with real content and features so you can see the quality before you commit.

What happens after my website goes live?

We don't just build and disappear. Your monthly plan includes hosting, SSL, security updates, and content changes. Need to update your phone number, add a new service, or swap out some photos? Just ask and we'll sort it, usually within 24 hours.

Do I Need a Website for My Dog Grooming Business?

Yes. And the reason is simpler than you think: there are 11.1 million dogs in the UK (PDSA PAW Report, 2025) and roughly 10,600 pet groomers trying to reach their owners. If you run a dog grooming business, the ones getting fully booked aren't necessarily better with clippers. They're easier to find.

I build websites for local service businesses, so I've got a bias here. I'll be upfront about that. But I also speak to groomers who are relying entirely on Instagram or word of mouth and wondering why enquiries have dried up. Here's the honest picture.

TL;DR: The UK has 11.1 million dogs (PDSA) and demand for grooming is growing, but most groomers have no website. 97% of consumers read online reviews before choosing a local business (BrightLocal, 2026), and 46% of all Google searches have local intent. If you're not showing up when someone searches "dog groomer near me," you're invisible to the people most ready to book.

How do dog owners actually find a groomer in 2026?

Think about the last time you needed a service you'd never used before. You probably Googled it. Dog owners are no different.

46% of all Google searches have local intent. That means nearly half of everything typed into Google is someone looking for a local business. "Dog groomer near me." "Dog grooming Kettering." "Cockapoo groomer Northampton." These searches happen thousands of times a day across the UK.

And they convert fast. 76% of people who search for something "near me" visit a business within 24 hours (Think with Google). These aren't people browsing for fun. They've got a matted labradoodle and they need you this week.

Here's something most grooming industry advice completely ignores. 45% of consumers now use AI tools like ChatGPT for local business recommendations (BrightLocal, 2026). That number was 6% just a year ago.

When someone asks ChatGPT "best dog groomer in Corby," it pulls answers from websites with clear information about services, pricing, and reviews. Facebook pages and Instagram profiles don't give AI tools enough structured data to work with. No website means you don't exist in those conversations.

"But all my bookings come from word of mouth"

That's brilliant. Word of mouth is the best form of marketing because it comes with built-in trust. The problem isn't that word of mouth doesn't work. It's that it's unpredictable.

You can't turn it up when you've got gaps in your diary. You can't control whether Sarah remembers to tell her friend about you, or whether she gives them the right details. And you definitely can't rely on it when you're trying to grow beyond your current client base.

Word of mouth has a ceiling

Most groomers hit a plateau where they're busy enough from referrals but can't break through to the next level. The owners who'd love your services don't know you exist because they moved to the area recently, or their usual groomer retired, or their puppy just turned six months old and this is their first time looking.

Those people go to Google. And if you're not there, they'll find someone who is.

A website makes word of mouth work harder

When Sarah tells her friend about you, what happens next? The friend Googles your business name. If they find a proper website with photos of your work, your prices, your location, and your reviews, they book. If they find nothing, or just a Facebook page that hasn't been updated since October, they keep scrolling.

A website is the thing that converts recommendations into actual bookings.

"Instagram is enough for a dog groomer, isn't it?"

Instagram has been fantastic for groomers. Before-and-after photos of a scruffy cockapoo transformed into a fluffy cloud get likes, shares, and comments. It feels like marketing is working.

But the numbers tell a different story. Instagram organic reach for business accounts has dropped to 2-3% (Sprout Social, 2025). If you've got 800 followers, about 20 people see each post. And those 20 already follow you. They already know you exist.

Instagram keeps you visible to existing clients. A website gets you found by new ones. They do different jobs.

The booking problem

There's a practical issue too. When someone finds you on Instagram, what's the next step? DM you and hope you reply quickly? Click a link in your bio that goes to a generic booking platform? Every extra step between "I want this" and "I've booked this" loses you customers.

A website with a clear booking process, your availability, and your contact details removes the friction entirely.

What would a dog grooming website actually need?

Less than you think. Dog grooming isn't complicated from a web perspective. You don't need 20 pages or a blog that you'll never update. You need:

The essentials:

Your services and rough pricing (full groom, bath and dry, nail clipping, puppy first groom)
Your location or service area (if mobile)
Photos of your actual work (not stock photos of random dogs)
A way to book or enquire (phone number, form, or booking link)
Your Google reviews displayed prominently

Nice to have:

A page per breed or service for SEO ("cockapoo grooming" or "hand stripping" pages rank well)
FAQs covering common questions (how often should I get my dog groomed? what's included?)
Your qualifications and insurance details

That's it. Five pages at most. Probably three.

What about Google reviews?

Reviews are arguably more important than the website itself, but you need both. 97% of consumers read online reviews before choosing a local business (BrightLocal, 2026). For dog grooming, where owners are trusting you with their pet, reviews carry even more weight than usual.

Here's the part most groomers miss: 68% of consumers will only use a business with four or more stars (BrightLocal, 2026). And 31% now require 4.5 stars or above. Your rating isn't just a nice-to-have. It's a filter that determines whether someone even considers you.

If you want to dig deeper into getting more reviews, we've written a full guide on how to get more Google reviews for your dog grooming business.

The review-website connection

Google uses your website to understand what you do, where you do it, and how relevant you are to a search. A Google Business Profile without a website is like a name badge without a face. It exists, but Google doesn't fully trust it.

Having a website that matches your GBP information (same name, same address, same services) strengthens your listing. It tells Google "this is a real, established business." That helps you rank higher in the map results where most people look first.

How much does a dog grooming website cost?

Less than your clipper set, probably. There are broadly three options:

DIY website builders (Wix, Squarespace): £10-20 per month. You build it yourself. It'll look decent but generic, and you'll spend hours figuring it out instead of grooming dogs.

Freelance web designer: £500-2,000 one-off. Looks better, but you're stuck when you need updates. And you will need updates.

Managed website service: £79-99 per month. Someone builds it, maintains it, handles the tech. You focus on grooming. We offer this at Stop Hiding for £99/month, which includes the website plus automated Google review requests that help build your online reputation.

The question isn't really "can I afford a website?" It's "can I afford to be invisible to everyone searching Google?" One new regular client who comes in every 6-8 weeks pays for a website service many times over.

What about Bark, Yell, and directory sites?

Directories like Bark, Yell, and MyPetGroomer can bring in leads. The problem is you're listed alongside every other groomer in your area, competing on price in a format you don't control. You're renting visibility on someone else's platform.

A website means you own your online presence. You control what people see, how your work is presented, and how they contact you. When someone searches your business name, they find your site, not a directory listing that also shows your competitors.

Use directories as a supplement, not a strategy.

The bottom line

54% of UK households own a pet (PDSA, 2025), and dog ownership is at a record 11.1 million. The demand is there. The question is whether you're visible to the people looking for you.

A website isn't a luxury for dog groomers. It's the thing that turns "dog groomer near me" searches into bookings. Combined with Google reviews and a proper Google Business Profile, it's the most reliable way to fill your diary without relying on algorithms you don't control or referrals you can't predict.

If you're comparing options, we've looked at the best websites for dog groomers in the UK with honest pros and cons for each approach.

Ready to stop being invisible? See what a dog grooming website looks like with our interactive preview.